Gersh Forms Soccer Division After Buying Trent Alexander-Arnold’s Rep PLG
Gersh has launched a soccer division after buying UK outfit PLG, merging it with You First Football, which it bought in 2024.
The new agency, called Gersh Football, will rep the likes of Trent Alexander-Arnold, Jarrod Bowen, Fabián Ruiz, Alexia Putellas and Christoph Baumgartner. Financial details were not disclosed.
Gersh Football will continue to be headquartered in Spain, where You First is based, and will add a new office in the UK, alongside its existing presence in Italy, France, Austria, Germany, Portugal, Brazil, Belgium and Senegal, among other markets. Gersh said the structure will “allow the company to provide a more comprehensive, coordinated and international service, with players and coaches across Europe’s top leagues and talent competing around the world.”
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