Gamescom LATAM Proves That Gaming Is Flourishing In Brazil

When I arrived at Gamescom Latin America last week, I thought I knew what to expect. The event may be set in São Paulo and not Cologne, but having experienced the flagship Gamescom event in Europe, I thought Gamescom LATAM would be much the same: a clear separation of industry and consumer, several halls full of merchandise and so on. However, it quickly became clear the two events have completely different vibes.