Ford is offering employee pricing and free EV chargers after sales crash again in April

After reporting that US sales dropped for a fourth consecutive month in April from last year, Ford is bringing back employee pricing and free EV chargers in its latest push.

Ford offers employee pricing and free EV chargers in May

Ford said on Monday that US sales fell 14% in April, marking its fourth straight month of lower sales figures from 2025.

The American automaker sold a total of 178,667 vehicles in the US last month, a considerable drop from over 208,000 in April 2025.

Ford’s electrified vehicles, including hybrids and all-electric models, were hit the hardest with sales down 31% from April 2025. Hybrid sales fell 32% to 15,758 vehicles, while EV sales continued to crash with just 3,655 all-electric models sold last month, 25% fewer than in the year prior.