Fifa and Panini to end partnership after 2030 World Cup

Image source, Getty Images

• Published1 hour ago

Panini will no longer provide its World Cup sticker albums after the 2030 tournament, ending a partnership of 60 years with Fifa.

The publisher has produced the books and stickers since the 1970 World Cup in Mexico.

Football's world governing body has signed a new deal with Fanatics, owner of collectibles brand Topps, which will produce the stickers and trading cards for Fifa tournaments and events from 2031 onwards.

The same company already produces collectables for Uefa, having replaced Panini in 2024.

Fifa president Gianni Infantino described the deal as "a new, meaningful way for fans to engage with their favourite teams and with their favourite players".

"This provides another important commercial revenue stream that we channel back, as always, into the game, into football," Infantino added.

Panini sticker books will still be available for this summer's tournament, next year's Women's World Cup and the 2030 World Cup.

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