Ferrari presents Luce, its first-ever electric car, in a tough market

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Ferrari presents Luce, its first-ever electric car, in a tough market Europe

Issued on: 26/05/2026 - 16:23

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It's a major milestone for the luxury automobile industry, as Ferrari unveils its first fully electric car. The company introduced the Luce - Italian for "light". While its all-electric powertrain will take it from zero to 100 even faster than Ferrari's petrol-powered offerings, the four-door Luce has room for a family of five. It's the culmination of five years of development at the iconic Italian sportscar giant - but a potentially risky bet, as other luxury and mass-market carmakers have had to temper their EV ambitions amid mounting headwinds.

Video by: Bryan QUINN Keywords for this article

• Ferrari
• electric cars
• cars
• luxury goods

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