Ferrari Luce first look: going where combustion can’t follow

Ferrari unveiled the Luce today in Rome, completing a three-act reveal that started with specs last October and continued with the Jony Ive-designed interior in February. The Italian automaker flew me to Rome for the launch, and I got about 30 minutes to explore the vehicle up close, though I couldn’t drive it.

What I found was a car that challenges just about every assumption of what a Ferrari should look like, who should sit in it, and how it should sound, while being unmistakably, stubbornly Ferrari in the ways that matter most: emotions.

I had limited time with the Luce, completely cold. I had only seen the vehicle for the first time minutes before filming this video, which happened two hours after a red-eye flight to Rome. So please excuse my level of energy. I also had to end it quickly as my time with the Luce was running out.

But this is basically my very first impression of the Ferrari Luce: