Facebook Plus, Instagram Plus subscriptions launch for $3.99/month

Meta is reportedly rolling out a trio of new subscription offerings today, with WhatsApp Plus being joined by Facebook Plus and Instagram Plus plans. Here are the details.

Meta rolls out Facebook Plus and Instagram Plus alongside WhatsApp Plus subscriptions

Starting today, Meta is launching new ways to gain recurring revenue from its massive base of users. Alongside WhatsApp Plus (details here), the tech giant is launching subscriptions for Instagram and Facebook.

Facebook Plus and Instagram Plus are launching for $3.99/month each.

Here’s what they’ll provide for users, per Sarah Perez at TechCrunch:

For starters, the new Instagram Plus plan gives subscribers access to extra features, like the ability to see how many people have rewatched your Story in aggregate, as well as the ability to create unlimited audience lists for Stories, beyond the “Close Friends” option. Users will also be able to spotlight a story once a week for additional views, extend a story beyond 24 hours, preview a story without showing up as a viewer, search their story viewer list to see who is watching, and more. Users will also be able to post straight to their profile and highlight without showing up on their followers’ feeds. 

There are also other features like Super Heart animated reactions for Stories, custom app icons, customizable fonts for profile bios, and access to additional pins for your profile…Facebook Plus offers a similar set of features to Instagram Plus.

Meta has yet to publish a full list of features available in each subscription offering, but that should be shared soon. Meta’s head of product Naomi Gleit also said that “more fun features” will be added over time.

TechCrunch’s report says the new subscription plans are rolling out globally, but the launch could potentially happen in stages. You should see the option to subscribe directly inside your Facebook or Instagram app once it becomes available.

Do you plan to subscribe to any of Meta’s new paid plans? Let us know in the comments.

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