Disney Cozies Up To NFL At Upfront, Revealing Schedule Details And Super Bowl On-Air Lineup

More than most companies at the upfronts, Disney linked arms with the NFL on Tuesday, issuing multiple announcements and literally cozying up to the league’s commissioner, Roger Goodell.

Monday Night Football announcer Joe Buck joined Goodell onstage and gave him an exaggerated hug, simulating the way college players embrace the commissioner after their name is called at the NFL Draft. “We can all dream,” Buck said. “We can all dream,” Goodell replied.

The lovefest was not a total surprise given the league and the media giant closed a deal earlier this year giving ESPN control of NFL Network and other media assets and giving the league a 10% stake in ESPN.

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