Disney CEO Josh D’Amaro Tells Upfront Advertisers The Company Creates “Generations Of Belonging”

Recently minted Disney CEO Josh D’Amaro addressed advertisers at the company’s upfront presentation Tuesday, emphasizing the passion and loyalty created by Disney in its customers.

“You cannot acquire a hundred years of trust,” D’Amaro said, nodding to the company’s century-plus of existence. “You can’t put generations of belonging on a balance sheet.”

Disney, he continued, “is part of people’s lives in a way few brands have ever been. And in a world of infinite choice and constant distraction, that kind of presence is rare. And getting rarer.”

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