China beauty influencer returns after 3-year hiatus, gaining 10 million followers in a day

Online make-up guru back in business after bust-up with agent; says she will share her thoughts on ‘life and growth’ in future

A former top beauty make-up influencer who has made a whirlwind return to social media after disappearing from view has called on her fans to place their trust in her.

The influencer, who previously used the handle @chengshian and had a combined 30 million followers on several leading platforms in China, stopped releasing videos in May 2023, news website Sina reported.

She returned to the spotlight on May 13 by opening a new account @Jiang Chenglan, which is her real name. She then amassed 10 million followers in 24 hours.

In her first video, Jiang said that her absence from the internet for the past three years was because of a dispute with her former agency Shanghai Jin Jia Company.

“My previous online alias, chengshian, belongs to this agent and has been registered as a trademark by them. The social media account under this name and the linked online shops are therefore not related to me any longer,” Jiang said in the viral clip.