Cash App is targeting a new kind of customer: 6-12 year olds

Tech companies are constantly on the hunt for new customers, and Cash App, the fintech company owned by Jack Dorsey’s Block, believes it has found a promising new demographic: children.

The company, which already offers financial services to teens, said this week that it is expanding its youth-focused services in an effort to build a relationship with Gen Alpha and the upcoming generation of adolescents in the U.S.