Broadway Publicity Firm BBB Announces New Ownership, Rebrands as Aperture Public Relations

May 21, 2026 6:00am PT Broadway Publicity Firm BBB Announces New Ownership, Rebrands as Aperture Public Relations

By Rebecca Rubin

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Rebecca Rubin

Senior Film and Media Reporter

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BBB, one of the leading publicity firms that covers Broadway, has been acquired by veteran press agents and longtime employees Heath Schwartz and Michelle Farabaugh. The company will be rebranded as Aperture Public Relations, effective June 1.

Boneau/Bryan-Brown, formed in 1991 by Chris Boneau and Adrian Bryan-Brown, has represented more than 400 theatrical productions on and off Broadway, on national tours and across the globe. Early clients were “Guys and Dolls” and “A Christmas Carol,” while recent productions include “Chicago,” “Harry Potter and the Cursed Child,” “Mamma Mia!,” “Moulin Rouge! The Musical” and “The Outsiders.” Over a quarter century, the shows they’ve worked on have won 254 Tony Awards and 12 Pulitzer Prizes, among other recognitions.

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