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Brands Hope for Big Payoff From World Cup Spending
May 26th, 2026
Brands Hope for Big Payoff From World Cup Spending
Global spending on the World Cup could top $80 billion. But even though it starts in a few weeks, many hotels in US host cities still have rooms available and games are not sold out because ticket prices are so high. But brands such as Adidas and Nike are still spending millions on partnerships. Bloomberg Intelligence Senior Retail Staples Analyst Jennifer Bartashus talks about it all on Bloomberg Radio.
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