Beatles to open new immersive fan experience at iconic site of their final performance
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The Beatles are returning to one of their most iconic locations with a new seven-floor fan experience set inside their former Savile Row headquarters in central London.
On a cold January morning in 1969, four men from Liverpool climbed onto a Mayfair rooftop and played until the police made them stop. No one knew it then, but it was the last time the Beatles would ever perform together in public.
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Now, more than half a century on, the building is being brought back to life.
Apple Corps Ltd - the company the Fab Four built - announced Monday it's transforming 3 Savile Row, the band's storied early headquarters in central London, into a seven-floor fan experience.
The Georgian townhouse is where Let It Be was laid down on tape, and where, on 30 January 30 1969, the Beatles climbed to the rooftop for what would become their final public performance - an impromptu concert that stopped traffic and quickly drew the attention of police.
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Now, for the first time, fans will be able to stand on that very rooftop themselves. The attraction will also open up the building's studios and its extensive Beatles archives to the public.
The experience promises to offer fans "never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be was recorded."
"It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready," said Paul McCartney.
“Wow, it's like coming home,” said drummer Ringo Starr.
No opening date has been set yet, but the announcement lands at a moment of remarkable Beatles momentum.
Four separate biopics directed by Sam Mendes are currently in production. Peter Jackson's 2021 documentary series The Beatles: Get Back - built largely from footage shot during those very Let It Be sessions and the legendary rooftop set - drew a new generation into the band's orbit. And in 2023, AI was used to resurrect and complete Now and Then, billed as the final Beatles recording.
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