Audi says this affordable luxury EV will ‘rejuvenate’ the brand [Video]

Audi is looking to bring down the barriers to owning a luxury EV. The A2 e-tron will ‘rejuvenate” the luxury brand, Audi promised after previewing the entry-level EV ahead of its upcoming debut.

Here’s our first look at the Audi A2 e-tron

The A2 e-tron will make “entry into the Audi world easier and more relevant than ever,” CEO Gernot Döllner said at the company’s Annual Media Conference in March, confirming the infamous egg-shaped hatch will make a comeback later this year.

After an over 25-year hiatus, the A2 will return as an all-electric, entry-level model. Ahead of its official debut this fall, Audi previewed a camouflaged prototype for the first time as it wraps up testing.

Audi is putting the A2 e-tron through the paces at a “secret test site” in northern Sweden to ensure it still delivers “the unmistakable experience of driving an Audi” while focusing on thermal management and battery performance in extremely cold conditions.