Audi Says An R8 Comeback Hinges Entirely On Profitability
A new R8 would be a hybrid to comply with emissions regulations.
Adrian Padeanu
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Adrian Padeanu
May 11, at 4:28am ET
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THE BREAKDOWN
- Contrary to reports, the R8 is not coming back next year.
- However, Audi leaves the door open for a new supercar.
- If it gets the green light, it will be a hybrid.
- A third-generation R8 would likely be based on the Lamborghini Temerario.
You know that time flies when it’s already been two years since Audi built the final R8. Although Ingolstadt has since approved production of a new performance vehicle, the fully electric Concept C won’t be a true replacement when it arrives next year. Looking further ahead, a proper successor could still happen, but only under certain circumstances.
Audi Sport’s managing director spoke with Australian magazine Go Auto about how the stars would need to align for the R8 to return one day. For starters, another flagship performance model would have to be a plug-in hybrid to comply with increasingly strict emissions regulations. He explained that developing a new combustion engine from scratch to meet those rules isn’t feasible given the low-volume nature of supercars.
While the idea of an electrified R8 might upset purists accustomed to having a naturally aspirated V8 or V10 behind the seats, Michl claims people are becoming more open to hybrid supercars. His thinking is that you still get the thrills of an ICE powertrain while gaining the added benefits of EVs, such as a purely electric driving mode. Audi Sport has already dipped its toes into the performance plug-in hybrid niche with the recently revealed RS5. At the same time, the forthcoming RS6 is also expected to combine a gas engine with an electric motor.
A New Audi R8 Would Have To Be Profitable
Powertrain choice aside, another R8 would also have to sustain itself financially:
'In really challenging times – and we’ve talked about regulations, and very cost-intensive developments – every car has to be a business case. It wouldn’t make sense just to calculate, let me say, a brand-levering effect … you really have to see that intense spending has a valid chance to realize the specific earnings.'
Reading between the lines, it’s unrealistic to expect Audi to go it alone if it were to bring back the R8 one day. A safer bet would be another collaboration with Lamborghini, much like during the Gallardo and Huracan eras. Those cars have since been replaced by the Temerario, which may no longer feature a screaming NA V10, but whose twin-turbo V8 still screams all the way to 10,000 rpm.
Tell us what you think! View CommentsThe Temerario was developed as an all-Lamborghini effort, with no plans for a mechanically related third-generation R8. Whether Audi will change its mind and revive its supercar remains an open question, but Michl isn’t ruling it out entirely. However, he also described reports about a rumored 2027 return as “maybe it is another chapter of speculation,” so don’t expect to see it next year.
2025 Audi Concept C
77
Source: Audi
Motor1's Take: The reality of 2026 is that Audi has bigger fish to fry than a supercar. Although it would undoubtedly be an exciting product, the projected volumes don’t make an R8 comeback a priority. Instead, new SUVs like the next-generation Q7 and the first-ever Q9 take precedence, not to mention the return of the A2 as the brand’s entry-level EV.
Audi has already signed off on the Concept C for production, so it’s unrealistic to expect a second dedicated performance vehicle in such a short time frame. The glory days when the TT and R8 shared showroom space are long gone. The Four Rings are trying to reverse a sales slump by focusing on core models while boosting their battered image with a targa-topped sports car.
Twinned with the forthcoming electric Porsche Boxster/Cayman, the only two-door Audi ushers in a new design language and promises higher-quality interiors, with a renewed focus on physical controls.
Audi Is Revamping Its Lineup:
Audi A1 And Q2 Production Ends Ahead Of The A2's Return Audi's Ringless AUDI Brand Is Developing A New Sedan A First For Audi: New Model Is Coming To America Before Global Rollout Audi A8 Successor Coming Later This Decade: Exclusive
Source: Go Auto
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