Apple will soon start using AI-generated presenters on its Sales Coach app

As spotted by Aaron Perris, Apple will soon start using AI-generated presenters in its Apple Sales Coach app. Here are the details.

’Delivered in your language, at a scale not possible before’

A few months ago, Apple updated its SEED app into the new Sales Coach app, adding a Liquid Glass design.

According to the company, the Apple Sales Coach app “delivers sales and technical resources to Apple sales partners around the world,” offering ”the resources (they) need to be ready for a variety of customer conversations.”

When Apple revamped the app, it also included an AI-powered chatbot accessible via a new “Ask” tab, which could answer questions based on the company’s official materials and documentation.

Now, as spotted by Aaron Perris on X, Apple will start using AI on yet another aspect of the app: sales training videos.