Apple notified in Brazil over allegedly misleading Apple Intelligence ads

After agreeing to a $250 million settlement in the U.S. over claims that it misled customers about delayed Apple Intelligence and Siri features, Apple is now facing similar scrutiny in Brazil. Here are the details.

Apple’s woes over Apple Intelligence ads continue

As reported by Tecnoblog, Rio de Janeiro’s consumer protection agency, Procon Carioca, has given Apple 20 days to respond to an inquiry into whether it misled consumers with advertising for iPhone 16 AI features that still haven’t been delivered.

From the report:

Last Friday, May 8, Procon Carioca opened an administrative proceeding to investigate potential omission, failure to fulfill an offer, and violation of the duty to provide clear, adequate, and prominent information. These practices are prohibited under (Brazil’s) Consumer Protection Code.

The news comes on the heels of a U.S. class action settlement in which Apple agreed to pay $250 million to resolve claims related to the availability of the more personalized Siri features it first announced at WWDC 2024.

Last December, Apple agreed to settle the case, and last Tuesday, the full settlement terms received preliminary approval. According to these terms, eligible iPhone buyers in the U.S. are expected to receive around $25 per device, though that number could rise to as much as $95 depending on how many people submit claims.

For the Procon Carioca inquiry, Tecnoblog reports that the consumer protection agency is asking Apple to provide several details, including:

• Which features were actually delivered at launch?
• How was this information communicated to Brazilian consumers?
• Which advertising materials were shown in the country?
• What is the timeline for implementing the announced features?
• Data on consumer complaints and the number of people affected.
• Measures adopted or planned to ensure corrections and possible compensation.

Apple was given 20 days from the May 8 notification to respond to the inquiry. Tecnoblog also says it reached out to Apple, but the company said it wouldn’t comment on the case.

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