Ampere Analysis Sold To Private Equity Firm Goldenpeak & Buys PlumResearch At Same Time
Ampere Analysis today has a new owner and another research house in its stable.
Private equity firm Goldenpeak has acquired the influential UK-based entertainment analysis business for an undisclosed fee, marking the first time Ampere has had an institutional investor on board.
At the same time, Ampere has acquired PlumResearch, the Poland-based audience specialist company. Financials terms of that deal were not revealed either.
The UK-based Goldenpeak has taken a majority stake in Ampere – marking its first deal since being launched last year. The investment will help Ampere to scale and has been crucial in the deal for Plum. Since Ampere’s launch in 2015, TV and film has become increasingly data-driven with the advent of global streaming.
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