Airbnb co-founder taps Peter Arnell as first US chief brand architect

Airbnb billionaire co-founder Joe Gebbia is growing his team at the U.S. National Design Studio, the Trump initiative focused on improving the government’s online presence. On Monday, Gebbia announced that American designer Peter Arnell joined the team to become the first U.S. chief brand architect.

Gebbia shared the news of Arnell’s hire during the The Wall Street Journal’s “Future of Everything” conference on Monday. Arnell will be joining a group of people that includes Silicon Valley design and software engineering talent, who are singularly focused on reshaping the usability of the U.S. government’s online platforms.